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Vertical Harvest

In Ideas/ Penny McBride/ Vertical Harvest

Vertical Harvest: A Case Study

How we launched a 13,500 sq. ft. vertical farm in Jackson, WY

Vertical Harvest takes center stage in this recent case study led by business professors John C. Cox and Marshall J. Horton of the Hickingbotham School of Business at Ouachita Baptist University.

“In response to the perceived need for fresh produce during the harsh winters of Jackson, Wyoming, two women entrepreneurs used a combination of public and private funding to bring a three-story, hydroponic, greenhouse to reality.”

The in-depth analysis follows the timeline of Vertical Harvest—from initial concept to grand opening—focusing largely on market research, political involvement, strategic funding, and developmental timeline.

The report effectively highlights both what is possible in starting an urban agriculture project, and what it might take to get there. Community connectivity is key.

“That Vertical Harvest of Jackson was able to succeed in the face of all these challenges speaks volumes for all the stakeholders involved, including the Town of Jackson, the private investors, and entrepreneurs Penny McBride and Nona Yehia.”

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